Jaguar Land Rover has announced 1,700 new jobs are to be created at its Solihull factory as part of a £1.5bn investment in new technology.
The money will be used to develop an innovative aluminium chassis for future models.
The news was revealed by chief executive Dr Ralf Speth at the Frankfurt Motor Show.
"Today's announcement signals Jaguar Land Rover's ambitions to push the boundaries and redefine premium car ownership," he said.
"At Jaguar Land Rover we place the customer at the heart of everything we do and the introduction of a world class all-new aluminium vehicle architecture means we will be more competitive, flexible and efficient delivering exciting new products for our customers around the world."
JLR's first model to have the new architecture will be a Jaguar sports sedan which is due for launch in 2015.
It will also feature the first engine to be built at a new £500m Engine Manufacturing Centre near Wolverhampton.
Jaguar also unveiled its first ever sports crossover concept vehicle, the C-X17, which will also have the new aluminium technology.
The new jobs at the Solihull site in the Midlands bring the total number announced by JLR over the last three years to almost 11,000.
UK Business Secretary Vince Cable said: "Jaguar Land Rover has been experiencing great success over the last couple of years but this ground-breaking project takes Jaguar onto the next level.
"This all-aluminium architecture project typifies the type of innovative and high value R&D that the UK excels in and Government is supporting through the automotive industrial strategy."
The company, which is owned by Tata Motors, has three advanced manufacturing facilities in the UK - in Solihull and Castle Bromwich in the West Midlands, and Halewood on Merseyside.
JLR's Solihull site has been home to Land Rover since production commenced in 1948 and currently builds the Defender, Discovery, All-New Range Rover and Range Rover Sport.
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