The NSPCC has launched a campaign in a bid to prevent people thinking sexual abuse is a problem from the past following the Jimmy Savile abuse revelations.
The children's charity is worried that due to many of Savile's victims being abused in the 1970s and 80s, people may believe sexual abuse is not as common now as it was then.
The charity also fears that people still don't know where to turn for help or that they will hesitate to report child abuse until they feel 100% certain.
Peter Watt, director of the NSPCC helpline, said: "By bravely speaking out, Savile's victims have done a great public service in raising awareness of child sex abuse and its long-lasting, devastating effect on victims.
"Our advert aims to remind people that child abuse remains a widespread problem and children are still abused today.
"To end their suffering and bring their abusers to justice we must all act now. Savile's victims waited decades to be heard and helped. We can't let this happen again.
"With this advert we want to send out a clear message about how vitally important it is to act on your suspicions and that the NSPCC is here to help you do this.
"Our trained counsellors will discuss your concerns and the best course of action."
Some 589 people have come forward with information relating to the Savile scandal, with a total of 450 complaints against the the BBC presenter and DJ himself, mainly alleging sexual abuse, Scotland Yard said.
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